{"id":2615,"date":"2022-08-24T13:50:49","date_gmt":"2022-08-24T13:50:49","guid":{"rendered":"https:\/\/nomade-academy.com\/?p=2615"},"modified":"2022-08-24T14:06:56","modified_gmt":"2022-08-24T14:06:56","slug":"social-media-strategy-that-will-work","status":"publish","type":"post","link":"https:\/\/nomade-academy.com\/fr\/2022\/08\/24\/social-media-strategy-that-will-work\/","title":{"rendered":"Social media strategy that will work"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"2615\" class=\"elementor elementor-2615\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea51d3f e-con-boxed e-con\" data-id=\"ea51d3f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-e-bg-lazyload=\"\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a50eecb e-con-full e-con\" data-id=\"a50eecb\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-af9138d elementor-widget elementor-widget-heading\" data-id=\"af9138d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.12.0 - 29-03-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">The <b>social media strategy<\/b> <br>that <b>will work!<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e2cb5b5 e-con-boxed e-con\" data-id=\"e2cb5b5\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-175ef7f e-con-full e-con\" data-id=\"175ef7f\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d998dea elementor-widget elementor-widget-heading\" data-id=\"d998dea\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">In the old days, you could sell your products and services in any market, but now we depend on social media and the internet. Normally we talk about \u201cthe good old days\" but is that really true?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c245ff8 elementor-widget elementor-widget-text-editor\" data-id=\"c245ff8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.12.0 - 29-03-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>As an entrepreneur, it is important to develop your network. And in business, we all know that time is money. So how can we reach many people in little time? Social media offers the possibility to reach thousands or even tens of thousands of people with the simple upload of a photo or video. Sounds like magic, right? You can already feel it coming that you cannot reach thousands of people by simply uploading a photo or video. A strategy is critical to growing your business online.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35bfad1 elementor-widget elementor-widget-button\" data-id=\"35bfad1\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/nomade-academy.com\/fr\/formation-identite-visuelle\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Marketing & brand purpose<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b6336a elementor-widget elementor-widget-heading\" data-id=\"1b6336a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Plan your goals<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-299fe1e elementor-widget elementor-widget-text-editor\" data-id=\"299fe1e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Before you start creating content for your social media, it is important that you create goals. Realistic goals that help you grow your business online. It is not realistic for entrepreneurs to have 10k followers on YouTube or other social media platform within 2 months.<\/p><p>\u00a0<\/p><p>If you find it difficult to set a goal for your social media strategy, here are realistic goals:<\/p><ul><li>How are you going to reach your niche.<\/li><li>Post at least 3 times a week.<\/li><li>Get more traffic to your website through social media<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08e0b26 elementor-widget elementor-widget-heading\" data-id=\"08e0b26\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Understand the needs of your audience<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77926a6 elementor-widget elementor-widget-text-editor\" data-id=\"77926a6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The second step is to get to know your audience, what do they want to learn and what do they like to see on social media. It is important to know what your niche likes to look for on social media so that you can convert viewers into customers.<\/p><p>\u00a0<\/p><p>A good way to get to know your niche on social media is to search for popular hashtags within your industry. So if you&#8217;re a graphic designer, you can check out #grahpicdesigner, so you can discover the trends and what your niche likes to see.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f99fde elementor-widget elementor-widget-heading\" data-id=\"8f99fde\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Bulk your content<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-725b4d3 elementor-widget elementor-widget-text-editor\" data-id=\"725b4d3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>You&#8217;ve done your research and set goals, now it&#8217;s time to create your content. Now, our advice is to create content right away for a few weeks. You can use <a href=\"https:\/\/partner.canva.com\/NOMADEACADEMY\\\" target=\"_blank\" rel=\"noopener\">Canva<\/a> to create all content or do it directly within the app via the app as TikTok. By making a bulk creation, you have less stress, and you can focus on other tasks within your company.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3258c4 elementor-widget elementor-widget-heading\" data-id=\"a3258c4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Keep track of the analytics<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b5a887 elementor-widget elementor-widget-text-editor\" data-id=\"5b5a887\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>It&#8217;s good to check every week which post has done well and which didn&#8217;t, this will make it easier for you to create content. It is also nice to see where your followers are today, suppose you make your content in English but 90% of your followers are French then you might be better off making the content in French.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1597284 elementor-widget elementor-widget-heading\" data-id=\"1597284\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Be consistent <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b675ef7 elementor-widget elementor-widget-text-editor\" data-id=\"b675ef7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>This is the hardest part of your social media strategy, but think of building your network through social media as brushing your teeth. Because what happens if you don&#8217;t brush your teeth twice a day? Right, your teeth are going to rot. But suppose you haven&#8217;t brushed your teeth for a month and want to go back to healthy teeth, brushing your teeth once won&#8217;t help you, or twice. You need to get into the habit of brushing your teeth to use and maintain healthy teeth.<\/p><p>\u00a0<\/p><p>You won&#8217;t get 10k followers with an occasional photo upload, that is only possible if you stick to your post plan, and keep this up for at least 1 year. It will be difficult, but the benefits you will get out of it are all worth it.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c46e961 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3c46e961\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-280ccc2b\" data-id=\"280ccc2b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3ccc2866 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ccc2866\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b0b9044\" data-id=\"b0b9044\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-930e5f4 elementor-widget elementor-widget-heading\" data-id=\"930e5f4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Iris van Steeg<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56e4a6bc elementor-widget elementor-widget-heading\" data-id=\"56e4a6bc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Want to learn more about how to convert viewers into buyers?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc3cc0a elementor-align-center elementor-widget elementor-widget-button\" data-id=\"fc3cc0a\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/nomade-academy.com\/fr\/formation-identite-visuelle\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">start now<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-f34d808 elementor-widget elementor-widget-video\" data-id=\"f34d808\" data-element_type=\"widget\" data-settings=\"{&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/nomade-academy.com\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/Decouvrez-les-avantages5.png&quot;,&quot;id&quot;:821,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;remote-working-online-course&quot;,&quot;source&quot;:&quot;library&quot;},&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.12.0 - 29-03-2023 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;left:0;width:100%;height:100%;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/nomade-academy.com\/wp-content\/uploads\/2022\/07\/promo3.mp4\" controls=\"\" preload=\"metadata\" controlslist=\"nodownload\"><\/video>\n\t\t\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" style=\"background-image: url(https:\/\/nomade-academy.com\/wp-content\/uploads\/2022\/07\/Decouvrez-les-avantages5.png);\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Lire la vid\u00e9o sur remote-working-online-course\" tabindex=\"0\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-play\" viewbox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M838 162C746 71 633 25 500 25 371 25 258 71 163 162 71 254 25 367 25 500 25 633 71 746 163 837 254 929 367 979 500 979 633 979 746 933 838 837 929 746 975 633 975 500 975 367 929 254 838 162M808 192C892 279 933 379 933 500 933 621 892 725 808 808 725 892 621 938 500 938 379 938 279 896 196 808 113 725 67 621 67 500 67 379 108 279 196 192 279 108 383 62 500 62 621 62 721 108 808 192M438 392V642L642 517 438 392Z\"><\/path><\/svg>\t\t\t\t\t\t\t<span class=\"elementor-screen-only\">Lire la vid\u00e9o sur remote-working-online-course<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>The social media strategy that will work! In the old days, you could sell your products and services<\/p>","protected":false},"author":1,"featured_media":2616,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2615","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-medias"],"amp_enabled":false,"_links":{"self":[{"href":"https:\/\/nomade-academy.com\/fr\/wp-json\/wp\/v2\/posts\/2615","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nomade-academy.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nomade-academy.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nomade-academy.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nomade-academy.com\/fr\/wp-json\/wp\/v2\/comments?post=2615"}],"version-history":[{"count":8,"href":"https:\/\/nomade-academy.com\/fr\/wp-json\/wp\/v2\/posts\/2615\/revisions"}],"predecessor-version":[{"id":2630,"href":"https:\/\/nomade-academy.com\/fr\/wp-json\/wp\/v2\/posts\/2615\/revisions\/2630"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nomade-academy.com\/fr\/wp-json\/wp\/v2\/media\/2616"}],"wp:attachment":[{"href":"https:\/\/nomade-academy.com\/fr\/wp-json\/wp\/v2\/media?parent=2615"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nomade-academy.com\/fr\/wp-json\/wp\/v2\/categories?post=2615"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nomade-academy.com\/fr\/wp-json\/wp\/v2\/tags?post=2615"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}