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Steps to Building the Perfect Landing Page From Scratch 

Table of Contents

If you want to build a great landing page, it helps to know that there are a number of steps that you can take to do so. These steps include what colors and fonts to use, as well as how to promote your landing page.

Your call to action

The call to action is a crucial element of a landing page. It helps visitors take the next step towards a conversion goal. Without it, the prospect may get lost, confused, and ultimately not take the desired action.

In general, a call to action should be short and descriptive. It should be relevant to the audience’s needs. A well-crafted CTA will leave no room for confusion.

If you’re looking to boost conversions, consider adding an incentive email or free trial to your CTA. Adding urgency can also help improve your conversion rate.

Another strategy is to offer a special deal on a limited-time product. For instance, Yoga International offers a free yoga course for 30 days, or Southwest Airlines offers a free ticket to a flight on their website.

You can make your CTA stand out by using different colors and contrasts.

Also, you should think about the buttons you put on your landing page. They should be noticeable and look good on various devices.

When designing a landing page, try to center your CTA around a visitor’s needs. This will keep your audience emotionally invested and encourage

them to take the desired action.

Creating a well-crafted call to action is not always easy. However, it is worth the time.


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Colors and font

The colors and fonts on a landing page are a crucial element of your design. Colors help to create a mood and convey attitude. They also impact your conversion rate.

There are several types of color schemes that are appropriate for a landing page. Typically, a monochromatic color scheme uses one main color and a secondary color. This is easy on the eyes.

Monochromatic color schemes are a great way to create an overall feeling of openness. It also provides contrast, which helps to readability.

You can use an accent color to make your most important elements stand out. For example, you might choose a bold hue for your CTA button. A more subtle option would be a color that is analogous to the main color.

Using a serif font on a landing page helps your page look more trustworthy. Serif typefaces stand out from the competition.

You can combine several different colors and fonts for your page. Try to use only two or three different types of fonts on your page. One of them should be the base color, which is used for the header and footer.

Having a call to action button is essential on your page. This is usually a link that sends visitors to a form where they are asked to fill out an email address. Make sure that your CTA is easy to fill out.

Promot you landing page

Creating a landing page is a great way to nudge visitors into action. A well-written and tested landing page will get visitors to take the desired action – and keep them coming back for more. In the process, you’ll be able to collect valuable leads that could transform into customers.

One of the best ways to do this is to share your page with others. You can do this by posting on social media sites like Facebook, Twitter, and LinkedIn. If you do it right, you’ll see a spike in traffic, and even more importantly, conversions. The key is to not be too promotional. Trying to bombard people with promotional content will only get you in trouble.

A landing page is also a good place to include a cool-looking image. Images can be used to make a statement, and in the process, they can help you to tell a story. This is especially true for a product or service-oriented landing page.

To find out which is the best fit for your particular needs, you can sign up for a free trial of Unbounce. They have over 100 high-converting landing page templates to choose from, plus a drag-and-drop builder that lets you create your own page from scratch. Unlike other platforms, they let you test your page’s performance with their heat map feature.

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